Today’s episode took an unplanned turn. Tony Stern was set to talk title intelligence with Eyal of Dono, but calendars collided, so he flipped the script and followed a story he could not let go of: the staggering cost of watching the 2026 World Cup in person, and what it reveals about the housing market he works in every day. FIFA advertises tickets from $60, but in reality the public faces group stage matches averaging around $700 and a final at MetLife Stadium priced from a few thousand dollars up past $30,000 at face value, with resale listings reportedly running into the millions, all driven by the first openly dynamic, surge-style pricing in World Cup history, now under investigation by the New York and New Jersey attorneys general. Tony then brings it home to distressed real estate, where foreclosure filings are climbing, roughly 1.2 million homeowners are underwater, the typical mortgage payment now consumes more than 30% of median income, and the share of million-dollar homes in South Florida has surged. His point is that the family priced out of a World Cup seat and the family priced out of a starter home are losing to the same formula, charging exactly what the desperate will pay and calling it the market adjusting, and that the people who do the homework and understand the data are still the ones who find opportunity in the squeeze.
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