As a realtor or broker, you may have heard of a “go-to realtor.” But what does it mean, and how can you become one for real estate investors and syndicates?

A go-to realtor has established themselves as an expert in the real estate industry, particularly in finding off-market deals. 

They are the go-to person for investors and syndicates looking for properties not listed on the Multiple Listing Service (MLS). This requires a lot of hard work, dedication, and a willingness to think outside the box.

Real estate investing has become a popular and lucrative industry in recent years. In fact, according to a report by Motley Fool, real estate has outperformed the stock market over the past 30 years.

This growth has led to a surge in demand for real estate investment opportunities and, subsequently, a need for go-to realtors who can help investors find profitable deals.

To become a successful go-to realtor, it’s essential to understand the real estate investment landscape. 

For instance, The Washington Post reported that in 2021, investors bought nearly one in seven homes sold in America’s top metropolitan areas. 

Additionally, investors tend to be experienced and affluent, with a median age of 55 and a median household income of $100,000.

How to Attract These Investors

To attract these investors, you need to understand real estate investment strategies deeply. 

Value-add properties, for example, involve purchasing a property that needs some work or improvements and then making those improvements to increase the property’s value.

According to a report by Valiance Capital, value-add multifamily properties in general offer a total return of between 12-17%.

Flipping is another popular strategy that involves purchasing a property, renovating it, and then selling it for a profit. 

According to a report by ATTOM Data Solutions, home flipping reached an eight-year high in 2020, with over 240,000 homes flipped, representing 5.9% of all home sales.

Rental properties are another strategy, as investors look for properties that generate passive income. 

Tips To Get Started

If you are looking to become a go-to realtor for real estate investors and syndicates, here are some tips to help you get started:

By understanding different investment strategies and identifying properties that meet the investor’s criteria, you can position yourself as a valuable asset to real estate investors and syndicates. 

1.   Understand the Investor’s Mindset

Understanding the investor’s mindset is crucial to becoming a successful go-to realtor for investors and syndicates. 

Investors have different goals and strategies than traditional homebuyers. For example, while a homeowner may be focused on finding their dream home, investors are looking for properties that can give them a positive return on investment.

Investors often seek properties that are undervalued or have the potential to increase in value. 

They may also be interested in properties that generate cash flow, such as rental properties. This is because the primary goal of investing in real estate is to make a profit through appreciation or rental income.

By understanding different investment strategies and identifying properties that meet the investor’s criteria, you can position yourself as a valuable asset to real estate investors and syndicates. 

This requires keeping up to date with market trends, local real estate laws and regulations, and deep knowledge of the neighborhoods you work in.

Additionally, you should thoroughly understand the financial aspects of investing in real estate, such as cash flow analysis, return-on-investment calculations, and financing options available to investors. 

This knowledge will enable you to provide investors with valuable insights and advice to help them make informed investment decisions.

Your action will help you stay in their minds and increase the chances of getting referrals.

2.   Build Your Network

To find off-market deals, you need to have a strong network. Therefore, building relationships with other real estate professionals, such as attorneys, accountants, and property managers, is very important. 

You also need to network with other investors and syndicates. For example, attending networking events and joining real estate investment groups can help you build your network.

Once you have built your network, stay in touch with your contacts. Send them regular updates on the market and any off-market deals you come across. Your action will help you stay in their minds and increase the chances of getting referrals.

Make sure to include your contact information in all your marketing materials, so potential clients can quickly contact you.

3.   Market Yourself as a Go-To Realtor

To become a go-to realtor, you need to market yourself as an expert in the industry. To achieve this, you must create a robust online presence and promote your services to investors and syndicates.

Start by creating a website that showcases your experience and expertise. You should also create social media profiles on LinkedIn, Twitter, and Facebook. 

Use these platforms to share market updates, industry news, and any off-market deals you encounter.

Consider creating a newsletter or blog to inform your contacts about the market and any investment opportunities. Make sure to include your contact information in all your marketing materials, so potential clients can quickly contact you.

Using technology to your advantage can save time and increase your chances of finding off-market deals.

4.   Use Technology to Your Advantage

Technology has made it easier than ever to find off-market deals. There are many online tools and platforms that you can use to identify potential investment properties.

For example, according to Zillow, the Zestimate tool can help investors estimate the value of a property. Other tools, such as PropertyOnion, can help investors find off-market deals. If you don’t understand how to buy tax deeds, foreclosures, and wholesale deals, take an educational course like the ones offered at PropertyOnion Academy.

You can also use online marketplaces, such as Auction.com or LoopNet, to find commercial properties that are up for auction or are being sold off-market.

Online databases, such as Reonomy or RealQuest, search for properties that meet specific criteria, such as location, size, and type.

Using technology to your advantage can save time and increase your chances of finding off-market deals.

By being proactive, you can position yourself as a go-to realtor for off-market deals and build a strong reputation in the industry over time.

5.   Be Proactive

Being proactive means not waiting for opportunities to come to you but actively seeking them out. This approach requires a proactive mindset and a willingness to work to build relationships and network with investors and syndicates. 

By being proactive, you can position yourself as a go-to realtor for off-market deals and build a strong reputation in the industry over time. Remember, success in real estate is often about the connections you make and the value you can bring to clients.

By being proactive, you can maximize your opportunities and establish yourself as a valuable asset in the real estate industry.

Conclusion

In conclusion, becoming a go-to realtor for real estate investors and syndicates requires knowledge, experience, and dedication. 

You must be willing to put in the time and effort to develop relationships with investors, build a strong network, and always be on the lookout for off-market deals. By doing so, you can establish yourself as a valuable asset to investors and syndicates, who will trust you to find the best properties and deals for their portfolio.

Always put your client’s needs first and educate yourself on the latest trends and market changes. With the right mindset and approach, you can become a successful real estate professional in investing and syndication.

At Property Onion, we understand the importance of being a go-to Realtor and the challenges of finding off-market deals. That’s why we provide a platform that connects investors with realtors and brokers with industry expertise.